Zenstores provide cloud software that simplifies the ecommerce process for their clients such as eBay, Amazon, Shopify and Etsy. The opportunity was to create a new brand position, proposition and identity to match their commitment to easy, fast and flexible automated shipping and convey a sense of the power behind the Zenstores cloud.
The Zenstores symbol lies at the heart of the brand. The symbol combines a lightening bolt with the letter ‘Z’, incorporating it into a visual representation of the ‘cloud’.
We built a brand style and made a brand book featuring logo usage, a bold colour palette, typography and iconography that works across different levels of communications from signage to print and digital.
Working collaboratively with Zenstores to design a series of online guides, we created a range of custom designed icons which feature on guide covers, mirroring the logo by locking together two ideas into one unique symbol.
“Anatomy took the time to thoroughly understand our business and target customers, resulting in a strong and recognisable brand that we are incredibly proud of. We're ecstatic with the final result and the quality of work speaks for itself.”