Wriggle offers exclusive, limited-quantity deals for food, drink & fun in Bristol, Brighton and Cardiff. Anatomy were asked to position its brand and create a new identity and visual language. We worked with them on their name, designed the identity and key touchpoints needed to effectively express the brand and drum up some interest.
We experimented with hand drawn type to reflect the idea of people moving in different directions. The brand colour grabs your attention and the identity has a playful ethos that appeals to a broad target audience.
We helped Wriggle take their new brand from proposition to launch, by creating a series of illustrations in the spirit of their new identity. This along with the new wordmark was applied to the app interface.
Flyers were designed and distributed among independent venues to drum up interest in the new app. Since launch, Wriggle have achieved over 50,000 downloads with over 400 independent restaurants, café’s and bars using the service and have raised over £500k of funding to develop their business.
“We couldn’t be happier with the design and branding work Anatomy have created for Wriggle. The work is beautiful and fun, and they’re a great team to work with”