A bright identity for an ethical financial advisor

Sunrise is an independent financial advisor born with a vision; that good advice should be independent, should be focussed on what clients really value and needn’t be expensive. Anatomy were asked to come up with an identity that breaks the mould of other competitors and gives an instant sense of who they are.

Brand Identity

We created a visual identity that is bright, positive, and stands out amongst it’s competitors. The flexible mark has a dual meaning of a coin and a halo which expresses the companies integrity, whilst the type with its bold characters and rounded corners gives a sense of their friendliness and approachability. This is complimented with a warm colour pallette and a photographic style that captures their humanity.


We applied the identity across a brochure and stationery and gave them a simple set of brand guidelines. The brochure uses the bold typography, colour palette and photography throughout, allowing headlines and copy space to breath. This was then printed on recycled matte stock using ethical printing techniques.

I was delighted with what Anatomy produced for me! Their work has taken my vision from concept to reality, I’m proud to show it to my customers and client feedback has been glowing. Thanks!

Guy Roper - Founder