Brilliant Artists

Playful typographic identity for a new illustration agency

Brilliant Artists is a London based illustration agency representing a tightly curated roster of established and up and coming talent. They needed a new visual identity that reflected their values and a platform to promote their artists.

Brand Identity

To capture the essence of the brand we created a playful typographic identity using a bold, friendly condensed sans serif typeface. The roundel shape and condensed font of the logotype reflects their ethos of togetherness and nurture. Different styles of type are used across the identity supported by a bright colour palette that adapts to represent the individuality of each artist and compliment their work.


The website is the key touchpoint for the brand and needs to reflect the character of the identity whilst not overshadowing the work. Each artist’s page uses a simple image grid, lightbox to showcase work, whilst the brands playfulness shines through with the use of different type formations and animations across the site.

The process was a breeze from start to finish with Anatomy. I felt like they really understood what we were looking for in terms of both the visual identity and the website. They created branding that perfectly captured the ethos of the business and the personality we wanted to portray, and a website that reflects this. We receive countless compliments on the website and branding which has really helped us to stand out from our competitors and be a recognisable and memorable illustration agency.

Hannah Shilland, Founder