Limbic Cinema

A new brand identity for an ambitious video design studio

Limbic Cinema is Bristol based video design studio that specialises in the creative application of projection and digital technologies. Their work involves augmenting architectural features and spaces through the use of moving imagery and light. Clients include; Saatchi Gallery, Bristol Old Vic, Colston Hall, Design Museum (London), Glastonbury Festival to name a few.

Brand strategy

We worked closely with Limbic Cinema, starting with a discovery workshop designed to understand and articulate their purpose, personality and principles. The outcome of their work is very often immersive and always transformative and the word ‘transformation’ became key to describing the essence of what they stand for.

Brand idea

After exploring many visual themes and ideas, the final concept took shape by twisting a 2D rectangle to create a 3D monogram of the letter ‘L’. The mark plays with the viewers perspective, becoming a symbol for transformation, capturing the essence of their brand.


The logo needed to be versatile and strong enough to work as a standalone logotype. Edit Serif Pro was chosen because of it’s recognisable details and forms that mirror the geometric shapes within the mark. A monochrome palette reflects the idea of light and dark through projection.

Brand rollout

The visual identity has been rolled out across multiple touchpoints, including business cards, presentation templates and guidelines. The brand holds strong without overpowering their imagery that plays a key role in representing their work.

Anatomy helped us refine our identity and understand our core values through carefully considered workshops. They were patient, flexible and enthusiastic throughout. We not only have a great identity, but also a clearer understanding of our brand and how to engage more succinctly with our clients

Thomas Buttery, Creative Director