February 2018
Article

Open studio, not closed

by Zamira Drew

The c-words, creativity, communication, collaboration, craftsmanship, clients… are all important for the survival of a studio but it is culture that is the lifeblood that can make or break a studio.

We’ve worked in agencies and studios great and small, worked for good clients and did great work but on occasion something didn’t feel right. Being cooped up in an uninspiring workspace can lead to a lack of creative energy. Magnolia walls, mantras that we don’t quite buy into, people that feel like meaningless cogs, all lead to a team that lacks shared beliefs and passion.

A shared space means that you are surrounded by different people from different creative backgrounds, and constantly see and do new exciting things.

One crucial factor in creating a great culture is with the studio space itself. When we set up Anatomy we decided to work in a shared working environment. A shared space means that you are surrounded by different people from different creative backgrounds, and constantly see and do new exciting things.

We get to work with and build relationships with interesting people working on interesting projects. We work amongst artists, illustrators, designers, typographers, developers, photographers and writers – you wouldn’t normally get that mix from a conventional design studio!

Here are our top c-words we have learned in the process of cultivating an open studio culture.

Curiosity leads to creativity

Curiosity is one of the most important tools in the business of design, we’re interested in the world around us and never want to stop learning. Working in a shared space amongst curious minds leads to new ideas and adventures. Curiosity has led us to experiment with digital and manual techniques we wouldn’t have normally considered opening up a world of possibilities.

Connect and collaborate

We embrace people that see things from different angles that challenge our thinking. This way of working stimulates the creative process and opens the door to sharing knowledge and the opportunity for collaboration. It also means that we can take on a diverse range projects as we can assemble the right team for the project rather than rely on a set working structure.

Create fun!

We believe our work should be fun but we make time to have fun together. We don’t have a slide or a ping-pong table, but we regularly put the Wacom pen or paintbrush down and get out of the studio. When we enjoy what we do in or out of the studio, it allows us to think more clearly, creatively and builds bonds with the people around us.

It’s our open culture that motivates us to get out of bed every morning, inspires us to make things that matter, do great work and create positive change.

The success of a studio is not only determined by the space and the people in it, but a set of shared values that are synonymous with the environment. We all buy into this way of being and doing. Our space feels dynamic, it’s constantly evolving and there is creative energy in the air.

It’s our open culture that motivates us to get out of bed every morning, inspires us to make things that matter, do great work and create positive change and it’s this that lies at the heart of Anatomy.